Is Your Website Invisible to AI?
AI-powered search engines like ChatGPT, Perplexity, and Gemini are compressing the buyer journey. Most B2B websites are invisible to them. Get a free AEO scorecard and see exactly where you stand.
The Buyer Journey Has Changed
perspectives every page is scored from — the human buyer and the AI agent
sub-queries are generated by AI for every buyer question (query fan-out)
pages analyzed in a full-site audit, each graded across all 5 CLEAR dimensions
Traditional SEO optimizes for search rankings. AEO (AI Engine Optimization) optimizes for how AI agents discover, parse, and recommend your content to buyers.
What is AI Engine Optimization (AEO)?
AEO is the practice of optimizing your website so AI-powered search engines can discover, understand, and cite your content when answering buyer questions. When someone asks ChatGPT "What's the best CRM for mid-market SaaS companies?", the AI decomposes that into 5-8 sub-queries and searches for relevant content. If your pages don't match those sub-queries, you don't exist in the answer.
Unlike traditional SEO which focuses on ranking positions, AEO focuses on being cited and recommended by AI agents. This means structured data, direct-answer content, clear value propositions, and machine-readable evidence of credibility — evaluated from both a human buyer's perspective and an AI agent's perspective.
The CLEAR Framework
Every page is evaluated from two perspectives: how a human buyer experiences it, and how an AI agent parses it. The CLEAR Framework measures both.
Based on Simon Sinek's Why/How/What model — mapping Awareness, Consideration, and Decision stages across 5 dimensions.
Credibility & Clarity
Human: Can buyers trust you and quickly understand what you offer?
AI: Title tags, schema markup, heading hierarchy, consistent terminology
Leverage & Logic
Human: What's the business impact? Does the solution logically fit?
AI: Extractable metrics, structured specs, Product schema
Evidence & Emotion
Human: Proof behind claims? Genuine human connection?
AI: Review schema, labeled evidence, text-searchable docs
Alignment & Accessibility
Human: Vision alignment? Easy to find support and resources?
AI: FAQ schema, knowledge base links, structured SLAs
Responsiveness & Relevance
Human: Prompt engagement? Content relevant to your context?
AI: ContactPoint schema, industry-segmented content
How It Works
Enter Your Email
No HubSpot account required. Get a magic link to your inbox in seconds. Connect HubSpot later to unlock CMS page discovery.
AI Analyzes Your Pages
Each page is scraped and scored across all 5 CLEAR dimensions by AI — from both a human buyer and AI agent perspective. Results appear in real-time.
Get Your Scorecard
Site-level grade, per-page breakdown, technical checklist, keyword data, query fan-out analysis, and prioritized content briefs — all in one dashboard.
What Makes This Different
Three capabilities you won't find anywhere else — all powered by your real business data.
CRM-Enriched Recommendations
Connect your HubSpot CRM and we'll cross-reference your deals, tickets, and contacts with your website's content gaps.
"You've closed 32 healthcare deals but your site doesn't mention healthcare. Your pricing page scores 28 — 40% of lost deals cite unclear pricing."
AI Search Simulation
We simulate how ChatGPT, Perplexity, and Gemini decompose buyer questions into sub-queries. See exactly where your content is visible vs invisible.
"For 'best LMS for healthcare training', AI generates 8 sub-queries. Your site covers 3 of 8 — competitors cover 7."
Buyer Personas from Real Data
Generate Ideal Customer Avatars from your actual CRM data — job titles, deal sizes, company profiles — not guesswork.
"Your buyers are VPs of Operations at 200-500 person healthcare companies. Your site speaks to IT managers. Here's what to change."
Everything in the Audit
CLEAR Scoring
Every page scored 0-100 across 5 dimensions from human buyer and AI agent perspectives.
Technical AEO Checks
robots.txt, llms.txt, sitemap, schema.org, OpenGraph, HTTPS, canonical — automated.
Query Fan-Out
Simulates AI search decomposition and maps your content coverage for each buyer question.
Content Briefs
AI-generated briefs for visibility gaps with titles, outlines, key points, and schema types.
SEO Keywords
Ranked keywords with search volume, difficulty, intent classification, and funnel stage.
Schema Generator
Batch-generate JSON-LD structured data for every page missing schema markup.
Buyer Personas (ICAs)
5 detailed buyer avatars with search prompts, content ideas, FAQs, and community questions.
CRM Insight Chips
Click to explore: 'Why do we lose deals?', 'Who are our buyers?', 'What converts best?'
Funnel Mapping
Every page classified TOFU/MOFU/BOFU — see your coverage across the buyer journey.
Competitor Benchmarking
Compare scores, keywords, and coverage against up to 3 competitors.
MCP for AI Agents
16 tools let Claude or other AI agents query your audit data directly.
Auto-Pipeline
Set it and forget it — CLEAR analysis, keywords, fan-out, briefs, schema, CRM all run automatically.
Frequently Asked Questions
What is AEO (AI Engine Optimization)?
AEO is the practice of optimizing your website so AI-powered search engines like ChatGPT, Perplexity, and Google Gemini can discover, understand, and cite your content when answering buyer questions. It goes beyond traditional SEO by considering how AI agents parse and recommend your content.
What is the CLEAR Framework?
CLEAR is a buyer-side and AI-agent-side evaluation framework with 5 dimensions: Credibility & Clarity, Leverage & Logic, Evidence & Emotion, Alignment & Accessibility, and Responsiveness & Relevance. Each dimension is scored from both a human buyer perspective and an AI agent perspective (0-100 each).
How does the AEO audit work?
Enter your email to get started. The audit discovers your website pages, analyzes each one using AI across all 5 CLEAR dimensions, then synthesizes a site-wide scorecard with prioritized recommendations.
Do I need a HubSpot account?
No. The free audit works with any website — just enter your email and domain. Connecting HubSpot is optional and unlocks automatic CMS page discovery and CRM data sync.
How much does it cost?
The sample audit (10 pages) is completely free. A full-site audit covering all pages is $149 and includes a comprehensive synthesis report, keyword analysis, query fan-out analysis, content briefs, and MCP integration for AI agents.
What is query fan-out and why does it matter?
Query fan-out is how AI search engines decompose a buyer's question into multiple sub-queries to search for information. If your website doesn't have content matching those sub-queries, you're invisible in the AI's answer — even if you're the best solution. The AEO audit simulates this process and shows exactly where you're visible vs. invisible.
How is the AEO score calculated?
Each page is scored across 5 CLEAR dimensions from two perspectives: Human (0-100) and AI Agent (0-100). The dimension score is the average of both. The page score is the equal-weighted average of all 5 dimensions. The site score is the average across all analyzed pages. Grades: A (85+), B (70-84), C (55-69), D (40-54), F (below 40).
How is this different from HubSpot's AEO tool?
Some may consider this a HubSpot AEO tool competitor. We see it as complementary.
HubSpot AEO: The Scoreboard
HubSpot's AEO tool monitors whether AI engines like ChatGPT, Gemini, and Perplexity are citing your brand. It tracks your Brand Visibility Score, competitor mentions, and citation sentiment — giving you a clear picture of where you stand today.
CLEAR AEO Audit: The Playbook
This audit tells you why AI isn't recommending you and exactly what to build to change that:
- Evaluates every page through the CLEAR Framework from both human buyer and AI agent perspectives
- Simulates how AI search engines decompose buyer questions into sub-queries (query fan-out) to find your exact content gaps
- Connects those gaps to your actual CRM data — closed-won deal industries, support ticket topics, and traffic sources
- Generates prioritized content briefs grounded in real business outcomes
Better together
Use HubSpot AEO to track your visibility progress over time. Use this audit to drive the content strategy that moves the needle. The scoreboard tells you the score — the playbook tells you the plays.
Simple Pricing
- Homepage + 9 key pages
- Full CLEAR scoring (Human + AI)
- Technical AEO checklist
- Page-level recommendations
- Site-level grade & synthesis
- Shareable report link
- Everything in Free
- Up to 500 pages
- SEO keyword analysis
- Query fan-out simulation
- AI-generated content briefs
- Competitor benchmarking (3 domains)
- Schema markup generation
- MCP Integration
- PDF export
Includes API access and MCP integration for AI agents
Get Full Audit- Everything in Full Site
- HubSpot CRM data integration
- 15-20 CRM-backed recommendations
- Ideal Customer Avatars (5 ICAs)
- Buyer persona content plans
- Closed-won/lost deal analysis
- Traffic source ROI insights
- Insight chips: explore your data interactively
- Auto-pipeline: everything runs unattended
Connects to your HubSpot CRM for data-driven GTM strategy
Get GTM AuditReady to See How AI Evaluates Your Site?
Get your free AEO scorecard. No credit card, no HubSpot account required.